See Her Greatness

See Her Greatness

As a longtime partner of the NCAA®, Buick celebrates the achievements of all athletes. However, while over 40% of athletes are women, they get less than 10% of the media coverage.1 Being the brand with the largest percent share of female buyers,2 our mission is to help increase women's visibility in sports by encouraging viewership, supporting initiatives that drive equity, and creating platforms for women to have meaningful conversations about the issues that face them.

Buick Huddle


Get inside the Buick Huddle to find the most inspiring stories in women's sports today. Through our collaboration with TOGETHXR, the media and commerce company started by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, the Buick Huddle is a new and special way for us to connect fans with legendary women athletes.

Watch live interviews, Q&A sessions and more featuring notable athletes, coaches and teams from around the NCAA®

That's just the warm-up. To see these Huddles in their entirety, visit our YouTube channel.
Be the first in-the-know by catching these Buick Huddles in person.

2023 Women's Basketball Final Four - 3/31 
NCAA Championship - 4/1 


NCAA® March Madness® in-vehicle app.3

Catch her greatness during March Madness® with live audio streams, real-time scoring updates, upcoming schedules and more on the available NCAA® March Madness® in-vehicle app.3
1Source: Cheryl Cooky, Ph.D. Purdue University.
2Source: Based on 2021 CYE IHS Markit (now part of S&P Global) new personal U.S. light vehicle (GVW U, 1-3) registrations.
3Available on select 2017 model year and newer GM vehicles with compatible hardware. Additional data plan rates may apply. Third-party trademarks are the property of their respective third-party owners and used under agreement. Requires active service plan and paid AT&T® vehicle data plan or compatible device with 3G/4G LTE tethering data plan. See for details and limitations.


    1901 W. FM 523
    Angleton, TX 77515

    • Sales: (855) 413-7210
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  • Contact our Sales Department at: (855) 413-7210
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